What is Search Engine Optimization (seo) and why is it used?
There are two types of search result.
1. Organic and
2. Paid.
We are here to talk about organic search result. Free and paid search result because it costs money if he goes to Ad.
First, we should know how search works?
Two major component of search engine works:
Crawler -
it is mainly the Information Collect from different websites (spider, robot / bot through) to follow a link to any Search Engine or SE mainly collect data and then store the data in their databasae.Algorithm -
the analysis of the search engine to obtain information, a variety of page relevance and quality of the content provided in accordance with the ranking. SE's Algorithm depends on many factor.
What is seo?
seo - search engine optimization. Seo some rules / technique by which different types of website search engine (google, msn, yahoo etc) than the amount of visitors / traffic can get. In fact, seo search engine through its website that would bring the pages, greatly increases their chances of getting visitors.
It is also easy: if we want to download a song, then we usually do is what we have to google search, I wrote the song's lyrics.Notice now we have some google search button press, after the name of the website where we can get the song. Thus, on page 10 Websites to google the name of the show.
Now, your question may arise why I came to the first page of the site, and why the rest of the websites on the back of the celebrities - google is doing enough or is there any other reason behind?
Indeed, there is something special in the first pages, sites, not on other sites. This is nothing special to seo techniques, through which you can take your website on the first page. The first pages means more traffic.
Those who are new to seo can Google Webmaster Guideline follow. Basic rules follow you if you do not have to worry so much about seo. We make a website for visitors, so if you want to know what they do, it can represent to them the right way, then you became 50-60% seo.
Why search for a visitor: they are looking for answers to any questions, or they're looking to solve any problems or they want to meet their needs. If you answer their questions through the site, you can give them the information they need to solve the problem or if there is no worry.
seo is usually divided into two:
1. On Page Seo and
2. Off page seo.
On page seo: Simply put, you are saying about your website and Off page seo is what others are saying about you.
Use of seo:
Suppose you have a Baseball on the site, which is currently at # 10. If you want one of the search engine "Baseball Cards" search by typing in the # 1 position, then it will be - if you want it to be the site of the seo. seo generally are using a popular search term or keyword. Now, if you want to take seo your Brand name towards the top and are successful, however, it is not just seo. Because search engine and smart enough to se your company name and keyword can separate easily. And the main thing, the competition for that keyword, that keyword to rank on the more difficult.
Before starting to make some planning for the best seo. For example, you opened a new site, about the fact that there are already millions of athletes, and another on a site that may be made at the site in 1000, and now it will be easier to tell you where the competition is not inside of the inside of one million?
For this reason, the site of the right seo planning is very important to choose the right keyword. keyword selection is not right, if you do not get the desired results. Search engine because when people use a search term when looking for something. So if you do not know what people are looking for, then you need to fill them.